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The government said India’s toy imports fell by 70% over the past three years, while exports rose by 61% as the “Make in India” yields positive results for the sector.

Anil Agrawal, Additional Secretary of Department for Promotion of Industry and Internal Trade said that government interventions have helped in the Toy Sector after Prime Minister Narendra Modi’s call in his “Mann ki Baat” edition in August 2020.

Agrawal was addressing the media at the 13th edition of Toy Biz B2B (Business to Business) International Exhibition from July 2nd to 5th, 2022 at Pragati Maidan in New Delhi on Tuesday.

Agrawal pointed out that Modi called for “Rebranding the indian Toy Story” and highlighted the availability of the right kind of toys for children as a learning resource to design toys based on the value system in India.

 He added that Toy Biz attracted 96 exhibitors with ‘Made in India’ products manufactured in the country by small, medium and large enterprises.

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